Laura has 25 years of experience targeting prospects and customers through multiple marketing channels. She has provided marketing strategy and execution for nonprofits, startups, and established brands. She has created marketing campaigns in the education targeted to school district superintendents, IT directors, teachers, parents, and community members. Laura has an MBA from Haas School of Business, Berkeley. Some of her spare time goes to volunteering for her kids’ schools, and she has served on various boards including Education Foundation of the Summit, Summit STEM and school accountability.
John was a pioneer in online market research, consumer profiling and direct marketing. In the early 2000’s he developed and implemented a sophisticated web/software based model that provided some of the world’s largest consumer brands with highly sought after actionable knowledge driving multi-million dollar decisions. Consumer insights were collected with unprecedented efficiency and were analyzed and reported in days as opposed to the typical multi-month cycle. This immediate feedback provided for timely and highly targeted direct marketing techniques that are commonplace today.
John thinks like an entrepreneur and approaches projects with an eye toward building a cost efficient, sustainable culture. John has an MBA from Haas School of Business, Berkeley.