A solid social media plan is important for education technology companies in attracting ideal clients and community. It can also be overwhelming and difficult to know where to start. That’s why I’ve created this quick checklist for creating a social media plan. I use this and hope you find it helpful, too.
Refer to the company’s brand strategy. If this isn’t documented yet, use my brand positioning worksheet (to the right of this article).
o Identify the target market—demographics, interests, job responsibilities
o Prioritize the best social networks for your audience, and determine what’s manageable.
o Determine the social media plan’s goal
o Brand awareness—best for a new product or upgrade, a new partnership, or a new target market.
o Lead generation—to support sales.
o Community building—to help gain valuable insights, for example, what people like, and don’t like, about your company and product.
o How will you measure success? Each example above is measured differently, for example, lead generation will look at quality and quantity of leads and community building will watch engagement.
o What you’ll say and how that supports the brand. What will your followers and clients will find useful? They’ll most likely want to see things like evidence of success and how other districts have used your products.
o Align the social media plan with the marketing plan, for example, the conferences where you’ll attend or present. Also think about your audience’s timeline, when they might be more engaged and when they might just need some quick entertainment.
I hope this gives you a kickstart in creating a social media plan that helps reach your goals. Upcoming blogs will discuss next steps and more details.